– Art Director and Visual Designer
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#ARLACARES by Lisa Liljenberg

Packaging design challenge and concept for Arla by Lisa Liljenberg and Lisa Bergström. #Arlacares was based on the insight that Arla aims to impact the world in a positive way through dairy.  

 — Third place out of ten teams as "Best Sustainable Concept" to be presented for the board —

Produced with Lisa Bergström for Arla and Billerud Korsnäs
at Berghs School of Communication

BRIEF

"Creating the future of dairy to bring health and inspiration to the world, naturally..." That is the vision of Arla. Create and present a design concept that involves both a packaging solution and an integrated or connected digital layer that together has the potential to take milk and dairy into the future.  

A jury consisting of Arla, BillerudKorsnäs, NINE and Lobby Design judged the presentations according to:

a. Relevance
b. Feasibility
c. Finish
d. Originality 

SOLUTION

#ARLACARES; a concept that collects and highlight all of Arla's work within health, social responsibility, reduced environmental impact and ongoing projects in developing countries under one name. It includes the target group and shows that company and consumer cares and makes change together.

The packaging design communicates concept, ongoing projects and a Swish QR-code to engage the consumers.

Result

Our concept was awarded third place out of ten teams with the motivation: "We like the whole idea of the role that the brand can take in our society. Arla makes an impact both locally and globally. Arla takes a clear and long-term responsibility. Digitally we think there is a great benefit in going through a well-used platform to create engagement. It is more a strong communication concept for the Arla brand than for the product. The group has captured Arla's DNA."


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 Packaging Design

Packaging Design

 Tonality Generator

Tonality Generator



ARTICLES

Berghs "Här är lösningarna som tog studenterna till Arlas ledning"


PROGRAMS USED IN THIS PROJECT

Adobe Photoshop
Adobe Illustrator
Adobe Premier Pro
Keynote