I'm just sooooooo excited for December and my upcoming internship at one of my favourite companies of all time: Oscar Properties.
I had a meeting with their CMO Micaela in the beginning of September and got such a good impression of the company. I've been following them closely for over a year, always impressed by their work. I know from earlier experiences that companies can let you down, showing a fasade that is way too polished and therefor not realistic to the company itself. But this was the opposite of that. I felt that what they communicate is indeed what they are. It was a nice feeling and what was even better was the feeling of they appreciating me – not as free manpower, but as a creative and valuable team member.
So, in December I'm going to work with the marketing team for three weeks, developing the Oscar Properties brand.
Many have asked me why I chose Oscar Properties. Not everyone has heard of them and many know me for being very into the fashion industry – not real estates.... (!?)
Well there was several reasons I wanted to make my internship here...
1) I want to be inspired during my internship and work with a company that has a vision and a belief that I can relate to and share.
2) I want to develop my insight for brand development and marketing.
3) I want to work in-house and not at a design/communication agency. In-house I can help the company in their development and see the change as it goes instead of working with various clients every week.
4) I needed a break from the fashion industry. For real. I've done fashion in one way or another for the last 9 years. I definitely feel I have a great insight in the business and that I can go back to it when I want to. But for now, I want to try something else and use the experiences I've got from Berghs School of Communication.