– Art Director and Visual Designer
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CROWNE PLAZA by Lisa Liljenberg

Reposition Crowne Plaza as a central business hub for millennials with interest for entrepreneurship and networking by creating an open work environment and a smooth check-in system through the phone. Include sustainable thinking and digital solutions to make it easy to visit, stay, work, spend time and connect. 

A visual identity based on "connection" aiming to appeal a conscious target group.

 

BRIEF

Transform Crowne Plaza hotels to suit the needs of the next generation of business travelers. 

Reposition Crowne Plaza from a corporate hotel into a brand that appeals to the young modern business traveler and how they view and approach their work. 

Produced with Dani Miltenberger for D&AD New Blood.

INSIGHT

Millennials are living in a mobile and technology-driven world where sustainability is as trendy as important and business travelling has reached a level of leisure.

We wanted a concept that stood for connection, networking and simplicity, where everything about the hotel stay is a personal end-to-end experience managed through your smartphone, where the phone is the key. 

SOLUTION

Reposition Crowne Plaza as a central business hub for millennials with interest for entrepreneurship and networking by creating an open work environment and a smooth check-in system through the phone. Include sustainable thinking and digital solutions to make it easy to visit, stay, work, spend time and connect. 

A visual identity based on "connection" aiming to appeal a conscious target group.


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 color palette

color palette

 logotype

logotype

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