– Art Director and Designer

Communication Design by Lisa Liljenberg

Communication Design where the concept is to impact the female body ideals through drag queens in favour of the HBTQ community through a major campaign with H&M.  

 

TWO DAY PROJECT
 OBS. This is not a project made for or by H&M.

Concept idea where H&M cooperates with popular drag queens for healthier female body ideals, to support organisations within HBTQ to increase awareness and acceptance.

Produced with Sukena Tran at Berghs School of Communication

 

This video is a mood film to show the tone of voice for the campaign. Original video material and sound from H&M and RuPaul Drag Race.

 MOODBOARD

MOODBOARD


PROGRAMS I USED IN THIS PROJECT

Pr
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