REXONA, PACE – Art Direction

For every movement. For everyone.

– 2018 Gold Winner in the Branding Category at Indigo Design Awards Tokyo —
– 2018 Bronze Cube Winner in Art Direction Club at One Show Young Ones New York —


 

FOR EVERY MOVEMENT, FOR EVERYONE

This concept and relaunch of Rexona is reminding us that sweat is unisex. Inspired by nature and movement, 
the campaign and new product is made to take Rexona to a new level – into a contemporary and including brand suitable for anyone. 

Produced with Emelie Svensson, Mikaela Sandström and Disa Hein

 

RESEARCH/INSIGHT

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Research Unilever

CONCEPT

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REBRANDING + PRODUCT DESIGN

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CAMPAIGN

Digital platform Rexona PACE
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TEASERS


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