SF KIDS – Art Direction

A new communication concept with updated visual guidelines for SF Kids

Logo + New tagline

Logo + New tagline

Produced with Julia Samson, Line Bomark, Simon Magnusson, Filip Sjövall and Felix Jängnemyr
Exam project at Berghs School of Communication for the client SF Kids

BRIEF

Define the SF Kids core and main message and find a position for long-term growth. Develop a communicative framework for a unified tonality that addresses both B2C and B2B.

IDEA

We wanted to unite the brand by creating a long-term brand building strategy and develop a simple and appealing graphic framework and tonality that more clearly creates associations to SF Kids.

CONCEPT

"När barnen får bestämma" (Translated "When the children gets to decide") seeks to reach parents by projecting children's perspective on the adult world and radiating warmth, dedication and playfulness.


 
Values

Values

Color palette

Color palette

Pattern in new pastel colors

Pattern in new pastel colors

Logo's to use

Logo's to use

Manifest (listen to it being read by Vincent, 5 years old) OBS. in Swedish

Manifest (listen to it being read by Vincent, 5 years old) OBS. in Swedish

Social media ads

Social media ads

SFKids_Ad_Pingu_LisaLiljenberg
Physical ads in context

Physical ads in context


DIGITAL DESIGN

SFkids_postit_LisaLiljenberg.jpeg
 
SFkids_skisser_LisaLiljenberg.jpg
SFkids_wireframes_LisaLiljenberg.jpeg
SFkids_sketch_LisaLiljenberg.jpeg
SFkids_overview_LisaLiljenberg
SFkids_mockup_LisaLiljenberg.jpg