– Art Director and Visual Designer
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SF KIDS – Art Direction by Lisa Liljenberg

Exam case at Berghs School of Communication for the client SF Kids. Made by Lisa Liljenberg with team

Produced with Julia Samson, Line Bomark, Simon Magnusson, Filip Sjövall and Felix Jängnemyr
Exam project at Berghs School of Communication for the client SF Kids

BRIEF

Define the SF Kids core and main message and find a position for long-term growth. Develop a communicative framework for a unified tonality that addresses both B2C and B2B.

IDEA

We wanted to unite the brand by creating a long-term brand building strategy and develop a simple and appealing graphic framework and tonality that more clearly creates associations to SF Kids.

CONCEPT

"När barnen får bestämma" (Translated "When the children gets to decide") seeks to reach parents by projecting children's perspective on the adult world and radiating warmth, dedication and playfulness.


 
 Logo + New tagline

Logo + New tagline

 Values

Values

 Color palette

Color palette

 Pattern in new pastel colors

Pattern in new pastel colors

 Logo's to use

Logo's to use

 Manifest (listen to it being read by Vincent, 5 years old) OBS. in Swedish

Manifest (listen to it being read by Vincent, 5 years old) OBS. in Swedish

 Social media ads

Social media ads

SFKids_Ad_Pingu_LisaLiljenberg
 Physical ads in context

Physical ads in context


DIGITAL DESIGN

SFkids_postit_LisaLiljenberg.jpeg
 
SFkids_skisser_LisaLiljenberg.jpg
SFkids_wireframes_LisaLiljenberg.jpeg
SFkids_sketch_LisaLiljenberg.jpeg
SFkids_overview_LisaLiljenberg
SFkids_mockup_LisaLiljenberg.jpg
 

EVALUATION

The client was more than satisfied with the result and has actually already put some of the ideas in motion on the actual website SFkids.com. I look forward to see how the brand will keep developing over the years.

Programs used in this project

Adobe Photoshop
Adobe Illustrator
Adobe Audition
Adobe AfterEffects
Keynote
Sketch