SF KIDS – Art Direction
A new communication concept with updated visual guidelines for SF Kids
Define the SF Kids core and main message and find a position for long-term growth. Develop a communicative framework for a unified tonality that addresses both B2C and B2B.
We wanted to unite the brand by creating a long-term brand building strategy and develop a simple and appealing graphic framework and tonality that more clearly creates associations to SF Kids.
"När barnen får bestämma" (Translated "When the children gets to decide") seeks to reach parents by projecting children's perspective on the adult world and radiating warmth, dedication and playfulness.