UNLMTD – Sustainability Concept
Concept, product and campaign idea for NIKE with a sustainable focus on insect protein.
WHAT IS UNLMTD?
"Sustainable consumption and production" is one of the UN’s 12'th global goals. One major climate issue in the food industry is the production of protein. Our idea was therefor to create a concept targeting people with a large protein intake – those who exercise. Our idea was to "Introduce insect protein in an attractive way; through a protein bar by NIKE, named UNLMTD."
Myself, Hedda Broman, Denice Olsson Galli, Filip Larsson, Nicholas Sjöberg, Charlotte Illemann.